What Should a Good Marketer Know?

Source Title:
What Every Good Marketer Knows
Story Text:

Seth Godin posts a great little ticklist of marketing points he says every good marketer should know...

I found these two (oops, over budget again..) to be the ones that struck a chord with me..

People don’t buy what they need. They buy what they want.

You’re not in charge. And your prospects don’t care about you.

What people want is the extra, the emotional bonus they get when they buy something they love.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

And i'll add one of my own, though it's implied in many of his points...

"It's about people, not products..."



"You can take a horse to water but you can't make him drink. Your job is to make the horse believe he is thirsty."

Don't know who said that, but it seems to apply here.


make the horse believe its thirsty?
I've been quoting it as 'first you lead the horse to water then you convince it that the water is raspberry flavoured.;
OK, I say that about my kids, not clients. Maybe I should apply the lesson


- you don't want your horse to drink water. All sorts of chemicals from farming is in that stuff, it will only weaken your horse. In stead, you'll want our patended vitamin enriched Genus Equus Nourisher HorsePowerDrink(R) at only $99,99 per gallon.

It's a bargain, and your horse will never be the same again.

water - the greatest scam ever

A candiate for the greatest marketing of all time has got to be the perceived need to drink bottled water that costs more than gas.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.