Ethics of PPC Management for Clients in the Same Field

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Thread Title:
grnidone starts a corking thread
Thread Description:

"Because the company I work for makes a percentage of the total spend, we could, conceivably bid these companies against each other for the same terms, thus increasing the spend for both companies, and thus making more money from both."

I think this one will be a hot thread, many of the issues raised will related to PPC's older and wiser brother SEO. I'm expecting a great post from Andrew Goodman even though I'm sure I won't agree with a single word of it.



Grab your popcorn, if goodman picks up on the thread there will be fun and games to follow im sure.

Ethics is such a personal thing, it's funny though, because I find the above scenario much more black and white than i do the seo ethics debates...

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