Political Election Marketing: Display Ads Are Finite In Battleground States

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So apparently ad space is finite in video, etc for usage in election...

(probably because of restrictions in volume?)

Also, very few sites in ecomm/ lead gen world take advantage of video ads of interestingly, that is the spot for digital marketing for political campaigns - who knew! I'm excited to follow the advertising for the upcoming campaigns! i'm also curious if this will one day impact other industries...where  you'll have to jsut compete for the impression share for display like this? 

Anyhow here is how political campaign managers are handling it:

http://mobile.nytimes.com/2014/10/12/us/campaigns-find-ad-space-finite-even-on-the-web.html?_r=0