New domains are starting to appear

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The new domain names are starting to be released to the public for purchase from .email to .photography to .cool and .pro. http://www.cnet.com/news/from-coffee-to-email-to-xyz-the-webs-crazy-new-reality-is-here/ Overall, I like it and think its kind of neat. In the short term though, I see a lot of businesses feeling the need to buy a dozen domains to protect their brand and a lot of cybersquatters which could get messy. Do you feel the need to register .whatever or are you planning on ignoring it and sticking with the standard .com/.net/.org?