Even though 55% of the Internet is written in English, only about 25% of users speak English. As other countries find more and more reasons to adapt the Internet into their every action, the latter number is bound to decrease even further. This means it is becoming more necessary for multinational websites to also be multilingual. Not just product pages, but blog posts and other digital assets.
To stay ahead of the game, Christian Amo recommends using a content management system that can support multiple languages and hiring locally-based social media managers. What else are you planning to do for your non-English speaking audiences?