Keyword Ads go Mobile

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Source Title:
Ads Coming to Mobile Search
Story Text:

Mobile Commerce, who clearly have a domain/url problem have apparently inked a deal with Yahoo! to put keywords ads on Mobile Search...

The WAP service, which will available to all networks, enables travel companies to bid for keywords listed on the Yahoo! WAP site.

The three companies currently bidding the highest amount for those keywords will have their advertisement shown to the user.

Yahoo-owned Overture, soon to be renamed Yahoo Search Marketing Solutions is responsible for selling the advertising space to the travel companies whilst Mobile Commerce provides the technology

John Battelle notes that mobile is inching closer to web models. The closed world of Mobile needs to open, to innovate, to grow...