Enhancing filter / sort options on site and in offers, can help many B2C retailors this holiday season

0 comments

To be honest, I have not even thought how filter options may impact the LGBT visitor experience, an important duel income / brand loyal B2C customer segment...this is one of those weird areas where marketing / usability really align in a facinating way.This article shows how many filter and sort options don't take consideration of this important customer segment ... major retailors should definitely take note... http://adamriemer.me/3740/site-gay-friendly-tips-convert-gay-visitors ...also, this article reinforces that it is important to diverisify user testing for target demographics...