This could be massive. Looks like any publisher, no matter how small, will now be able to access the Sky TV audience which until now required a decent budget and some big hopes in the ROI dept.

The following is from an Email just arrived from E-consultancy.com into my inbox:

- You create a TV-device-suitable WTVML version of your site (WTVML is a publicly available standard)
- You register this site with Sky who validate the code etc. (automated, no cost)
- Sky users can then access your wtv.yoursite.com site from a browser-like interface from their TV.

Check out the press release for more info