Signs that a shakeup in the car insurance SERPS is coming

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Forrester reported that Google is coming close to releasing their awaited comparision feature soon. According to Forrester,

" Soon, Google could be piloting its Google Compare auto insurance comparison shopping site in the US, following the lead of  its 2012 Google Compare UK site roll out. "

According to the article,

  • Google is already liscenced in 1/2 of the states in the US
  • They're already partnered with several insurers
  • Google aquisition of coverhound ; " An acquisition of CoverHound gets the Google insurance entity to market faster in the US than they’ve been able to get  on their own; it gets them a national full service independent agency with more insurers that have already signed on," says Forrester

There is also an interesting discussion in Marketing Land on the matter...and what it may mean for other verticals stating, "One thing is clear, when the service rolls out, the search landscape in this vertical will see changes. We can expect changes similar to those seen in other verticals Google has entered such as travel and shopping."