Right Media get $7M in Funding

Source Title:
Right Media Receives Investment from Redpoint Ventures
Story Text:

A little late news on Right Media's recent injection of capital by Redpoint Ventures, to the tune of $7M.

RM provide an advertising auction system with some unique features that some might want to check out...

Earlier this year the company launched the Yield Manager(TM) ad serving and management platform that uses dynamic pricing to correlate the price of online advertising to value. With access to 15-billion impressions each month, Yield Manager is the only platform open to any website publisher or advertiser and all other ad networks.