YouTube to host its own Superbowl Halftime Show

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The Superbowl Halftime Show is at the point where it (arguably) overshadows the actual game, with the performers and ads discussed long before and after the big day. How many people remember Clint Eastwood talking to a chair vs how many people remember what the final score of that year's game was? Or even who played?

Now Youtube wants to get in on the action with its own Halftime Show of internet celebrities. Marketingland covers the story at http://marketingland.com/youtubes-super-bowl-halftime-show-will-feature-biggest-stars-114850. With 6.3 million hours spent watching TV ads on Youtube last year, it's no surprise that Youtube wants to get a piece of that action. It'll be interesting to see how successful they are.

Personally, I'm still all about Puppy Bowl.