Entertainment + Emotional Engagement = Best Combo For Successful Advertising

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One of the keys to great, successful advertising is to be both entertaining and emotionally engaging. Advertisements are often successful at being entertaining but this is where many fall short. In order to have a truly successful advertising campaign, connecting with viewers on an emotional level is crucial.

The Superbowl is known for its highly entertaining commecials - but yet, many still fail to connect emotionally with their customers. A survey conducted on group of SuperBowl commercial viewers found that these viewers perceived less than 50% of the commercials to be emotionally engaging.



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