Google Can Now Help You with Your Mortgage?

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Google recently launched their version of a mortgage calculator. It’s a dynamic calculator that shows directly in the SERPs, directly under any ads of course.

Did the mortgage and real estate companies do something to make Google mad? I would be curious to see what other phrases they are looking to incorporate and place a dynamically functional box above businesses like Zillow and Bankrate.

Dr. Pete Meyers from Moz tweeted out yesterday that it was up and running but I am curious to see how successful Google’s calculator is vs. the ones created years ago.