The Marketing Impact of Facebook Out of the $227 Billion Economic Impact


Can you believe it? A social network caused an economic impact of $227 billion on the world! While the economists argue on the basis of pure economic principles, Facebook’s COO Sheryl Sandberg says, “We take our responsibility to be good corporate citizens really seriously and the study was conducted due to a genuine desire by us to understand the economic impact we’re having.”

Marketing, specifically, accounts for 148 out of the $227 billion. As many have said, Facebook is the company and we are the products being sold to businesses as a target audience. The effectiveness of Facebook ads are they reason why marketing accounts for a large chunk of the social media site’s income.

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