CPC's down 7% because of Youtube Growth?


According to Conor Dougherty in http://www.nytimes.com/2015/04/24/technology/google-q1-earnings.html

"However, the “cost per click” — the amount Google gets paid, on average, each time someone clicks on an ad — has fallen for several years. The rate fell 7 percent in the first quarter from the same period a year ago, primarily because of YouTube’s growth."

Have you leveraged you tube ads yet, how did they work for you?