Study shows 27% of queries are questions, Google immediately capitalizes

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Blue Nile Research just published a study that showed 27% of search engine queries use question formats ("how," what," "which," "why" or "where").

Not a week after this study was published, Google's aired a new commercial titled "Questions." Check it out here: http://www.ispot.tv/ad/7hj3/google-app-questionsIt's tough to call this a "trend," but showing that a search engine can answer all of life's questions - not just help you find the products you're looking for - appears to be the newest marketing fad. Knowing this - will you tailor your content to better target question-based queries or will you stay far away and let the knowledge graph do the work?