Google Advertising Professionals Program - A Shiny New Google Badge

stuntdubl on Wed, 2004-11-10 07:03.

6 comments

Thread Title:
Google launch "Google Advertising Professionals"

Thread Url:
http://www.webmasterworld.com/forum81/3822.htm

Thread Description:

Shak at WW gets credited for breaking this story. The "My Control Center" is a great way to manage multiple Adwords accounts, and Google is offering an "Advertising Professionals Certification"

Requirements:

-Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.

-Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days. This timeframe begins after you sign up for the Google Advertising Professionals program.

-Build and maintain at least US$1,000 total spend for your or your team's My Client Center account during the 90-day period.

-Pass the Google Advertising Professional Exam.

I've actually got a chance to work with the MCC, and it makes life MUCH easier to have an overview of all clients when you work with a dozen or more. After so many, it's real easy to let some accounts fall by the wayside if they are not at the top of your mind.

You can practice for the exam at the Learning Center

I wonder what the shiny badge I'll get to put on my website will look like.

Comments

Good Marketing

twadmin on Wed, 2004-11-10 07:38.

Im sure that will give the "holier than thou" crowd somthing else to feel good about lol!

Good for google, sounds like an excellent idea. Seen a few blog/forum posts over the last 24hrs or so but that one has a lot of discussion in it, good catch stuntdubl, thanks!

btw, had to edit the link, looks like Brett hijacked it to promo the upcoming wmw conference heh! heh! - more good marketing ;)

bumpety bump

twadmin on Wed, 2004-11-10 08:17.

Man, somehow I knocked this off the homepage, sorry...

Goodman

twadmin on Wed, 2004-11-10 08:52.

..has somthing interesting to say over at Traffick

Quote:

This recognition has not yet translated into a formal triage of small-timers vs. big spenders, it seems, even if one is aware that big spenders have important informal relationships with Google salesforces. For now, Google's initiative seems intended to ensure basic competence amongst those advocating PPC marketing, while giving them some resources to better do their jobs. These include tips on what to charge for professional services. This handy primer does come off a bit funny given the high percentage of Googlers who are much more intimately familiar with the world of salary and options than they are with the much grittier realities of open marketplace competition. Maybe it's a good thing that Google doesn't get too esoteric with discussions of the business models of your average webmaster, as that reality could be sobering enough to make one want to come up with a better business idea, like, say, starting a new search engine.
If Google Advertising Professionals are tantamount to resellers, formalized recognition in the form of reseller commissions can't come too soon. For now, Google has no stated plans to offer such commissions, but one assumes that could change.

Aaron Wall

twadmin on Wed, 2004-11-10 10:31.

has an good point:

Quote:

You have to comply with their rules, spend at least $1,000 in a 90 day period, and pass a test. The test costs $50 to take. Wonder how it helps you make more money for free when the test costs $50? ;)

Sounds like a good idea.

PaulH on Wed, 2004-11-10 11:40.

$1,000 in 90 days is very low, spend that much in 7days and i thought that was low. The number of people qualifying is going to be huge. Unless the test is difficult come February every man and his dog will have a certificate.