Google Webmaster Tools Rebrands to Search Console To Attract More Users

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According To Micheal Fink in his blog post "“In the past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted to understand your role and goals in order to make our product more useful to you.”

“It turns out that the traditional idea of the ‘webmaster’ reflects only some of you,”

“We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.”

Beyond search analytics, Google has not announced any additional changes, guess we'll have to see what's on the horizon.

Read the full post here.