Facebook vs Google as Advertising Platforms

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Facebook is making impressive gains with its Custom Audiences platform. I always like an "underdog" story.

According to a new article in Marketing Land Facebook Custom Audiences, a tool which lets you retarget website visitors with relevant advertising, has "nearly tripled in usage share in a year-over-year comparison among major enterprise websites, according to new data collected and compiled by tag management provider Tealium."

According to the article, 25% of enterprise sites in the collected data use Facebook Custom Audiences, compared to 8.4% last year. Quite a gain.

But Tealium's "Top 25 Digital Marketing Solutions" still has Google stacked in a pack at the top:

Marketing Land wrote:

  1. Google Universal Analytics
  2. Google AdWords Conversion
  3. Google AdWords Remarketing
  4. Google Analytics
  5. DoubleClick - Floodlight
  6. Adobe SiteCatalyst
  7. Facebook Conversions
  8. Facebook Custom Audiences
  9. Bing Ads
  10. Criteo
  11. Twitter Conversions
  12. AdRoll
  13. CrazyEgg
  14. Quantcast
  15. Optimizely
  16. Conversant
  17. MediaMind
  18. AppNexus
  19. Marin Software
  20. Kenshoo Conversion
  21. LinkShare
  22. RocketFuel
  23. IBM Coremetrics
  24. Webtrends
  25. ComScore Digital Analytix

Google Universal Analytics is used by 53% of enterprise sites, according to the data. Last year, fresh out of beta, it was being used by 20%. Regular Analytics fell from 63% to 38% - so the numbers suggest to me that a lot of people made the upgrade.

Competition is great, and I'd love to see more. So I'm rooting for Facebook to stick a nice, healthy wedge right between all those Google properties in the top 5 by next year! What do you think? Have any experience with any of the solutions on the list? What's over-rated, what's under-rated?

Comments

Whoever makes a good

Whoever makes a good competitor to Google is fine with me... Our market needs it

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