Users who install Java will now be getting Yahoo on the side


In and effort to attract more users, Yahoo has announced a partnership with Oracle so that everytime a user updates Java, they may be switched to Yahoo. This is interesting because java is installed ~89% of computers (I guess this means desktop devices??).

This is starting to become a more popular tactice by Bing and Yahoo to try to capture additional share of searchers... there is some speculation that it can backfire as users feel tricked that their search engine changed

...getting people to search on yahoo a couple times is one thing but I think that Yahoo is missing the mark, the really $$ is in creating that yahoo account...i'm a bit suprised that Yahoo is focused on getting searchers instead of getting users, especially across devices the users are the key....wondering if anyone else thinks that this partnership is not worth the $$$?