Content Providers - Subscription Best Practices

Thread Title:
Subscription Best Practices
Thread Description:

Ned Desmond, exec and chief of Time Interactive offers some tips for content providers on implementing and succeeding with subscriptions:

-- Provide instant gratification and keep the offer cheap. If someone sees something they want to read, make sure that they can zip through a subscription order form in no time and pay just a few bucks to buy a short-term, continuous service subscription on a credit card. Doesn't work in all circumstances but it's powerful when it does. Once they sign up, take them back to what they were looking at that got them to sign up. Instant gratification is good.

Simple but good stuff...