Ad Blocking "Blocks" Around $22 Billion in Global Ad Revenues


That's a lot of "lost" income! The article is from Marketing Land but the real fun is in the discussion on WebmasterWorld. People are talking about alternatives - like donate buttons - and how feasible they are. And also about whether that revenue is really "lost" or just potential.

Give it a read - the "lost" ad revenue figure is projected to double in 2016, so I imagine there will be more discussion like this elsewhere on the web in the coming months.