RESEARCH by Eric Enge: Does Google Treat URL Mentions Like Links?


Have you ever seen those URLs that people sometimes include on their pages, but which are not implemented as physical links? It can be frustrating if someone uses some of your content, and then gives you a citation like that, but it does happen. Did you ever wonder if Google treats those “URL Mentions” as a ranking factor?

The IMEC team decided to conduct tests to see if Google does indeed do that? In this post, we will report our results on whether or not Google places any value on these URL Mentions.