MyAP Raise Prices - From $50 - $2000 Monthly

16 comments
Source Title:
MyAP Raises the Stakes in the Affiliate Network Game
Story Text:

If you're using MyAP's affiliate tracking software you're safe. Prices remain at $50 per month after your $1000 setup fee. As of this week though, new customers of MyAP will have no setup fee, and $2000 a month to fork out.

Comments

Wow, myap used to be a great

Wow, myap used to be a great bargain.

WHAT !!!!!!!!11

How do they justify that price?
With so many options out there they are truly kidding themselves.

I don't know anyone in affiliate marketing who has anything less than a 12month outlook. So for $24K I'm pretty sure you'd get close to replicating MyAP tech, I mean it is not like they have spent any money making the affiliate interface look nice.

I just don't understand this, how did they price that.
* Against the competition (I doubt it)
* Based on the benefits (again I doubt it)
* Based on a stupid execs idea that they all be rich in under 6 month (likely).

Given they way affiliate marketing works anything other than a network aligning their success with increase sales volumes for the merchant just seems rude.

There had better be a 1 to 1 ratio of MyAP program managers to clients and a damn good affiliate database to justify this hike.

Time

...to set up a competing product. That's asking for it, imho.

>I don't know anyone in

>I don't know anyone in affiliate marketing who has anything less than a 12month outlook.

Maybe they are looking to serve those affiliate program firms who have a different outlook.
There are many programs that do.

There are many programs that do

then they are not in affiliate marketing - they are looking for media buys on a rev-share.

That is why companies like ValueClick and Advertising.com are around.
Places where you start talking about site insertions for $5,000 and up with media buying discounts.

Besides, as attractive as the idea hounds to the merchant, the media owner is going to push towards a CPM or CPC price with that kind of volume and not take the risk on a merchant converting.
The only things left are RON buys, and you get what you pay for there. And again this is not affiliate marketing.

I can think of a few

I can think of a few programs that might run for a short time. If you are selling tax software, you might only want to run the program for 2-3 months every year. Should be interesting to see where they are taking their company.

A bargain

for merchants who expect to pay their affiliates $7,000 a month or more.

$7,000 a month or more

I agree, which is why I think aligning the fee more closely with the merchant spend is still the best model. with some 'hurt' money upfront to cover setup costs and to make sure the merchant is serious

They are gunning for the big guys

> A bargain for merchants who expect to pay their affiliates $7,000 a month or more.

Agreed - most any program (unless they got some sort of sweetheart deal) that is running any sort of volume with the big networks is paying more than $2k a month.

Plus, there are many incremental fees at the other players that don't come into play with MYAP, like data feed integration, setup of the account, etc.

In addition, they offer some cool things that merchants/advertisers can't get from the "Big 3", such as 2 tiers, option to be in their network or run as an independent program, and direct linking (example: www.merchantsite.com?kbid=1234).

I see it as a success penalty

> I think aligning the fee more closely with the merchant spend is still the best model.

It's the best for the third party that collects the vig, but how does it benefit the merchant?

Small time no longer needed?

It sounds to me like they're healthy enough to only take on new merchants who are more serious about their partner program.

From my personal perspective, if a merchant can't afford a couple grand a month for their tracking solution, why should I be bothered to consider promoting them?

With this pricing I assume

With this pricing I assume they're not interested in the home or very small business market any more. Even if a company has a few employees, $2k will make a dent in the budget, and would be difficult to justify if you're new to affiliate marketing.

I guess there's plenty of cheaper options for those kinds of customers. Many solutions just charge more for more traffic, so you only pay more as you grow.

All this said, unlike CJ - My Affiliate Program don't have a check cutting service by default it appears, so they don't compete head to head in that regard which would again make such a price difficult to justify I feel.

From my personal perspective, if a merchant can't afford a couple grand a month for their tracking solution, why should I be bothered to consider promoting them?

Depends if you only want to deal with medium sized or large merchants. Small merchants would find $2k a stretch, especially on a new affiliate program, but their sites may convert well too and since commissions are paid after the sale, I assume the vast majority of small merchants would have the cash flow to comfortably pay affiliates what they're due each month.

Bundled Services?

I heard they were going to be offering a lot of value-added bundled services when I talked to them at the Affiliate Summit. I refer quite a bit of business to them and consider MYAP, the top choice as far as in-house software, especially since you get in the Kolimbo network at no charge. However this much of a price increase does put them at a whole different level. If I was consulting with a merchant with what I know today - trying to help them decide between CJ and MYAP it would be tough.

An average CJ merchant that is doing 70K a month in sales, paying 10% commission would be paying about 2,100 a month to CJ, plus as luz said, getting 3rd part payment as part of the package. So once a program is at that level, to me it would depend more on what Shawn said... the flebility that was needed to do things like direct linking (avoiding ad blockers and cookie monsters that target CJ), offering 2nd tier and the other flexible commission options MYAP does and having the ability to own and control your own network.

However considering there is typically at least a 6 month ramp up period before a new program is generating significant income, I would think the 2K a month in the beginning would be too much for even a large player to justify. But again I don't have all the facts. I need to talk to them to find out more about what they are offering and what they have planned to help justify the cost. Doubt they would pull a number like this out of the air without a good plan to back it up. Whatever I find out, if I'm free to share it, I will be posting here and at my forum.

Linda

Cutting Checks

I haven't seen what is included in the new package, but KowaBunga has long offered KB EasyChecks for clients that did not want to cut their own checks.

I am looking into setting up

I am looking into setting up a solution for a premium email service company. They already have a homemade solution that has been running for year, but need something better now.

Any pointers on good solutions?

Kim

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