In SERPs, Second Place Sites With Rich Snippets Get More Clicks Than Position 1 Sites, Says Study


A study by Blue Nile Research asks, "Is position 1 still the holy grail of search?" If you're going for clicks maybe you don't need to be number 1. According to the study, rich snippets help sites in position 2 get more clicks than those in position 1. They provided a 26% boost to the sites in second position, in fact.

Search Engine Land has a short summary, too, if you're strapped for time.