Penguin will be refreshing before the end of the year


Dust off the ol' disavow document, you should check your backlink profile and make sure your site is not at risk. Google's Gary Illyes confirmed on Twitter last week that he expects Penguin to refresh before the end of 2015.

If you have made efforts to clean your backlink profile but suspect your site is still under a previous iteration of Penguin, this may be the best news you've heard in a while.