Penguin Is Google's New Year's Resolution


Although a Penguin update was supposed to be on its way this month, Google's now saying that it probably won't happen until early 2016. That could be January, February, March - some time within the first quarter is what it sounds like right now. Search Engine Land has the story.

On WebmasterWorld, it's a toss up for whether this is a good or bad thing. On the one hand, for those who are doing well, you don't have to worry as much about your business during the holiday season. On the other hand, users stuck in penalty who were expecting to be set free will be stuck in the lurch a little while longer.

Importantly, as an admin says, "The regular tests that are going on will probably mean there will be no pre-announcement, so the regular update thread [on WebmasterWorld] is a great place to monitor for shifts." Stay tuned!