Apple News now open to smaller publishers

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To better compete with Google AMP (Accelerated Mobile Pages) and Facebook Instant Articles, Apple News has opened their app to blogs and smaller content publishers.

http://www.bloomberg.com/news/articles/2016-03-15/apple-opens-mobile-news-app-to-all-publishers-in-bid-for-readers

The benefits to publishers, including measurement tools and monetization, will help Apple News in the competitive landscape.

This move can be considered a direct response to Facebook, which, in February, expanded its Instant Articles to all publishers.