Google's 3-Pack Tests Review Snippets

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Could this be a gift to make up for the loss of the sidebar ads? Google is testing snippets that show a single, randomly chosen review underneath ads in the 3-pack. More at this link.

Obviously, since this is just a test, not everyone can see them. Would be pretty cool if they went global though. Even if the reviews are randomly chosen, I can see it improving click-through.


Google+ no longer needed for Google reviews

Interestingly, it appears that having a Google+ is no longer a requirement for leaving reviews. We can expect this will lead to more reviews. Thus, those snippets, should they become permanent, will be more common.

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