How Does Amazon Rank Products?


Ever find yourself wondering?

There's a new study out from Ripen eCommerce which correlates better product rankings with Amazon best sellers rank, items sold or fulfilled by Amazon, keywords in product titles, Prime eligibility, and discounts. I found this one through a story reported in Search Engine Land.

The study analyzes sales, categorization, fulfillment, keywords, advertising, discounts, optimization, and exclusions all in depth. They've got a quick set of correlations too, if you don't feel like reading through the whole thing. Basically though, your sales rank has the strongest correlation with your ranking position. After that, it's all about fulfillment. Interestingly, shipping and selling through a third party but listing on Amazon seemed to have a negative correlation with ranking power. That's just a correlation though, not a causation remember.