Another week, another way to be assaulted by ads

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Just a week after Google started testing a very sneaky color change for ads in its European search results, they now appear to be testing ads in local search.

Brian Barwig first reported this Tuesday on Twitter. Fortunately it does not look like these ads appear in the standard 3-pack and will only be seen after clicking "more places" on the search results page.

The ads do not appear for all local results and it took me a few different queries to try to recreate it. However, there was an ad in the results for "retirement home houston."

Is Google going too far with advertising? What do you think they will change next?