Featured Snippets Get Expanded Topics


Just another way for Google to keep all the traffic to itself?

Related topics with hyperlinks to related Google searches now show up in the knowledge panel. In Search Engine Land's example, a search for Birth Control gets a featured snippet from webmd, and a link to their website. Below that is the "Related Topics" section, where Google links to searches about family planning, abortion, and fertility.

I wonder what impact that will have on clicks and traffic. Maybe it will spread the love around a little bit? Users who click related searches might get other featured snippets for those searches. It certainly will make research easier, at least!