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A Nail in the Coffin For Payday and High Interest Loan Ads
Beginning July 13 of this year, Google will stop accepting and displaying ads for a specific slice of payday and high interest loans. Any payday loan that requires repayment within 60 days or any high interest loan with an APR of 36% or higher in the USA will no longer be displayed. Search Engine Land has the story.
Payday loan groups have a history of spamming the ever-loving crap out of Google. The two groups have never really seen eye-to-eye. So this latest move is hardly surprising. And, honestly, payday loans are predatory as hell. So, to hell they go.
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Pay Day Loan Ads
It's not clear if this will all eventually apply World-wide. For example, Google says the policy about high interest loans applies only to the U.S.A.
I cannot see how it will only apply in the U.S.A. and not be rolled out across the World.