Color Me Surprised: Links Are Still *Incredibly Important*

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Despite all the predictions that links will get less and less important for rankings, there's no proof it's actually going to happen any time soon. Eric Ward reports at SEL:

Many of the previous studies released by Moz and Search Metrics show that links are incredibly important, but the Stone Temple Consulting study says they are more important, at least statistically, than those studies have shown.

The new study says there is a “near-perfect correlation” between ranking highly in Google and the links pointing to that page...

So what about all those articles advising that we should forget about links and start "optimizing for RankBrain"? :)))