301 Redirects Rules Change: What You Need to Know for SEO

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The New Rules of 3xx Redirection

Perhaps because of the downsides of redirection — especially with HTTPS — Google has worked to chip away at these axioms over the past several months.

  • In February, Google’s John Mueller announced that no PageRank is lost for 301 or 302 redirects from HTTP to HTTPS. This was largely seen as an effort by Google to increase webmaster adoption of HTTPS.
  • Google’s Gary Illyes told the SEO world that Google doesn’t care which redirection method you use, be it 301, 302, or 307. He explained Google will figure it out and they all pass PageRank.
  • Most recently, Gary Illyes cryptically announced on Twitter that 3xx (shorthand for all 300) redirects no longer lose PageRank at all.

Do these surprising changes mean all is well and good now?

Yes and no.   SEE DETAILS AT https://moz.com/blog/301-redirection-rules-for-seo