Google Makes Algorithmic Changes to Fix Holocaust Denial SERPs


Just a few days ago, I highlighted a story from The SEM Post that used the search phrase "Did the Holocaust happen," to show how fake news ranks in Google. The article was, more broadly, about how Google shouldn't intervene in the SERPs to fix fake news - people should create better, more accurate content to outrank fake news naturally.

Now Google has made algorithmic changes to fix the "did the Holocaust happen" SERPs. This particular query, and the awful BS Holocaust denial that ranked at the top of it, was apparently a big source of pressure on Google. In their official response to Search Engine Land, they wrote (in part, check the article for the full response please):

"When non-authoritative information ranks too high in our search results, we develop scalable, automated approaches to fix the problems, rather than manually removing these one-by-one. We recently made improvements to our algorithm that will help surface more high quality, credible content on the web. We'll continue to change our algorithms over time in order to tackle these challenges."

They also told SEL that "...this is the beginning of the change process, not the end."

In addition, as The SEM Post suggested, there are new sites writing specificallly to rank for "Did the Holocaust happen," that directly refute and tackle Holocaust denial head-on. Those new sites are already climbing up the rankings out out-performing denial sites.

All around a great thing! I am curious about how Google's algorithm changes determine if a site is "an authority" or not, though. I suppose that time will tell. Do read the full article above, it's quite in-depth.