Patent-Reading Reveals New Technical Insights to How Google Views Entities

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Fancy something a little more meaty and technical than your typical SEO article? In this piece from SearchEngineLand, Dave Davies pulls apart a newly granted Google patent. It's difficult to summarize, but the core take-away is that being thorough and structured in creating your content could give you an extra edge. The benefits of this kind of technical reading are that you'll better understand how Google works - and if you can make it easier for Google to work with your site, you may see small benefits.

Check it out!