Google Tools - Can Ya Trust 'Em?


Yet another question as timeless as SEO itself - can you trust Google's tools? There's a new post up on Moz all about it, and members of SEO Chat are discussing it in this thread.

In the end, the conclusion seems to be that you should remain skeptical of Google's data - but not necessarily because Google is being purposefully misleading! Mostly you should remain skeptical because Google is just showing you the information that they have at the moment they show it to you, and because the 'Net world moves so quickly that information may become outdated not long after you see it.