Why Bother With SEO?

Thread Title:
Isn't Ppc Really The End Of The Line?
Thread Description:

If you're selling competitive stuff like herbal products and only have a small site, is it worthwhile to even bother with regular SEO?

Torka has a great response which in part says:

I guess it depends on how long you plan to be in business. If you're talking about a business plan that spans years, a few months to get better "free" search engine ranking is a drop in the bucket. If, on the other hand, the business plan is for a "quick hit" followed by an equally quick exit, then PPC is definitely the only way to go.