Ahrefs: SEO Mythbusters: Top marketers share the most counterintuitive SEO truths

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website.

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail.

That's why we decided to reach out to the experts in marketing—and in the SEO field in particular—and ask them one question:

What do you think is the #1 counterintuitive truth that other webmasters should know about SEO?