Google Wants the Mobile First Index to Launch "Quality Neutral"


That basically means that they want to make sure the mobile first index won't negatively impact search results. The SEM Post has more on the news. Gary Illyes made the comments at SMX West, it seems. But "we don't want to negatively impact the SERPs" is a bit different from "your website will not be negatively impacted by the update." I'm not sure exactly how to parse that difference.