Advertising to stereotypes

7 comments
Source Title:
The modern rules of advertising?
Story Text:

A nice story on the BBC website about a book covering the stereotypes in advertising that annoy the hell out of those that the ads are aimed at. There is a list of 26 advert cliches, picking a few of the ones that are worth commenting on are below. Punters on the BBC site have added more pet hates of their own.

1. Men are obsessed with sex but will forego sex in order to watch football or drink beer.

2. Women are locked in a constant battle with their weight/body shape/hairstyle.

6. Married men will flirt with other, younger women but NEVER act upon it.

7. Anyone with a scientific career will have a bad haircut and dreadful clothes.

13. Both men and women find driving deeply pleasurable, never boring or stressful.

14. Men are inherently lazy/slobbish; women are the reverse.

15. Chocolate, however, will cause women to immediately fall into the languor of the opium eater.

16. High Street bank staff are (A) friends of the customers, and (B) of slightly above-average attractiveness (only if female).

Comments

Wrong?

Quote:
Men are obsessed with sex but will forego sex in order to watch football or drink beer.

That one sounds about right..

Pet peeves:

Everyone's house is perfectly clean except for that one annoying footprint/fingerprint/speck that can only be cleaned by whatever the ad is selling.

Women actually care that their bathroom smells lemony fresh.

Chewing the right gum will instantly attract a gorgeous member of the opposite sex who will begin kissing you deeply on the spot. Hey, if you hadn't had the gum, they would have walked on by with a horrified expression at your skanky breath...

Men are obsessed with sex

Quote:
Men are obsessed with sex but will forego sex in order to watch football or drink beer.

You could leave out football, for me personally. But yeah, i'd say that wasn't far from the truth...

and

Quote:
15. Chocolate, however, will cause women to immediately fall into the languor of the opium eater.

works for me every time

Quote:
Chewing the right gum will instantly attract a gorgeous member of the opposite sex who will begin kissing you deeply on the spot.

eeeeew - without taking the gum out first??

Isn't that the appeal?

I mean really, they are after the gum, aren't they?

Ah, Scottie ...

... you always give me a laugh. Wish you were here in L.A. doing comedy scripts. :)

Football?

Seriously?

You would rather watch some men bare their legs and sweat a lot (if you mean soccer) or grab and grapple each other (if you mean American) than have sex?

ooooh

men?... bare legs?....sweat a lot?.... grab and grapple?.... sex?....

seriously Chris what're you trying to do to us girlies on a Sunday afternoon?

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