Google warns about links in guest posts and sponsored posts

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Google released a post today warning webmasters  about anchor text links, among other things, in sponsored posts. Interestingly enough, google did clarify that they were not opposed to sponsored content in general. 

"Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. "

Also, google stated that even the publishers rankings may be affected by publishing what google views as low quality content, saying,

"When Google detects that a website is publishing articles that contain spammy links, this may change Google's perception of the quality of the site and could affect its ranking. "