Google set to enter Behavioral Targeting Melee

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Google Advertising Patents for Behavioral Targeting, Personalization and Profiling
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Frankly, it's not as of a surprise to read that Google is patenting behioral targeting like stuff, as that it's taken them this long to show signs of moving down that route.

Im pretty sure we linked to the patents a while back, but i'd not payed enough attention to notice the behavioural targeting aspect - bring it on i say, i want intelligent ads!