Office Depot Sues Staples Over PPC Ads


According to a Wall Street Journal article today, "Office Depot has accused off-supply giant Staples of improperly purchasing online search-engine ads that redirected potential customers to the Staples website."

The lawsuit was filed this month in US District Court in West Palm Beach, Florida.

I don't have an online WSJ account, so I cannot give you a link directly to the article--I'm reading it in the print version.


This is the same as any..

corporation purchasing an ad right outside their major competitors branch.


Did it have anything to do with gator-type ads?

Bill -I'm reading it in the

Bill said that he's

reading it in the print version

Aren't you like, you know, scared of paper cuts or smudging or littering or something?


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