Retailing: What's working online...

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This article from McKinsey Quarterly really has nothing new for most of us, but the unwashed masses seem to be catching on. You'll need a password from bugmenot -

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Fortune 500 catching on

To succeed, multichannel retailers must coordinate their online, catalog, and store activities to convert customers and encourage them to spend more.

We already see eBay, Target and Amazon showing up in the SERPs on a regular basis - Is there room for an additional 400 large companies that take internet sales seriously and start throwing their weight (and money) around?

Where do you see online sales being in 2 years?