Mainstream Media Consumption Continues to Wane

3 comments

Chris Anderson comments on the ongoing meltdown of mainstream media. Some of the key stats:

Newspapers: circulation, which peaked in 1987, is declining faster than ever and is down another 2.6% so far this year.
Music: CD sales are down 10% this year; even digital downloads are flat.
Books: down by 7% this year.

Meanwhile, banner advertisements and keyword advertising continue to grow.

Comments

To be expected I guess

Ok it's pouring down outside, you just wake up. What would you do. Open your rss reader or head down to the paper shop :)

For me this change has only really happened this year. The only time I buy a paper is if I am out and have time to waste, early for somethign and waiting about in the car etc.

With RSS you relly can decide how and what you read.

Mack.

Media Meltdown

Although I like newspapers on a Sunday morning they just don't have enough relevant news for me. There's so much news on TV and online that newspapers just don't ofer enough, except maybe a free DVD :).

Agencies

Ian is right IMHO. The real problem up till now has been the agencies who are supposed to be guiding and leading their clients in their placement - it may have been figuring out how to bill.

Even the biggest branding agency in the world still managed to get it wrong very recently.

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