Google Base + local Froogle

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The NY Times from yesterday - Google's Shopping Service to List User's Local Stores.

Google executives said last night that the company planned to move quickly to capitalize on its new Google Base database service, adding a feature that lets merchants provide local shopping information.

Google, based in Mountain View, Calif., said that beginning this morning it would make available a feature that provides a local version of its Froogle shopping service. The service uses a third-party database of national product inventory organized by locality.