Ericsson Enters the Mobile Marketing Fray

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Thread Title:
Ericsson enters the mobile marketing business
Thread Description:

Pay attention at the back! Moblile marketing will be where it's at before too long..

Ericsson and Proximity Worldwide have signed an agreement to jointly promote effective solutions for mobile marketing. Starting in four countries, Germany, Italy, Singapore, and the United States, the mobile infrastructure will be utilized as a marketing communications channel.



I am suprised that it has taken this long for the heavy weights to get the ball rolling on mobile marketing. Whilst standards and technology have done nothing to help until now, the sheer size and targetability of the market gets me excited.

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