Hormel and Froogle Hook Up for the Holiday Shopping Season

4 comments

Brian Smith takes a look at Froogle:

Froogle has a problem, and I assume Google Base will have the same problem. Because there are no setup fees and no per click fees, the results on Froogle are often made up of spammy results which make for a horrible user experience. Google might be great at general search and maps, but shopping search (in beta now for how many years?) needs serious attention.

After looking for an Ipod Nano he noted that outside of spam there really isn't much offered on Froogle:

The major problem, though, is that the results are made up of spam and eBay affiliate listings. Almost every single store listed on the first 9 pages (90+ results) link to spam or outdated (and therefore incorrectly priced) ebay affiliate listings through a basic landing page.

Comments

similar experience

I had my first dabble with Froogle recently and found mostly the same even for a smaller uncompetitive niche, lots of subdomain type spam rubbish.

Also had a look at Google base and found it to be much worse - thought I would report via the fairly visible 'report bad item' links - but after doing a few I realised it was covered with thousands of similar spam items and just thought 'balls to it'

I wonder how they will target this long term...

Still, there is some quality traffic on Froogle.

Whenever one of my ecommerce sites is displayed on Froogle sales always jump. On a $250 item I can see 4 extra sales per day tracked directly to Froogle.

I tried using Froogle the

I tried using Froogle the other day to find an item and kept getting more and more confused. Each individual results page looked so much like another that I couldn't really tell if I had clicked to the next page or not. The same items from the same sites over and over and over...

WRONG - WRONG - WRONG

Quote:
Because there are no setup fees and no per click fees, the results on Froogle are often made up of spammy results which make for a horrible user experience.

INCORRECT.

FACT: Google allow is allowing those sites to be listed following step 6 of it's own Froogle Signup Process - To ensure that we offer our users the best possible search experience, your feed will be approved for policy compliance. - that is the reason you see sites listed in Froogle that you might call spam.

Charging a signup fee or a PPC fee would not make a blind bit of difference, even if there you do have to pay a PPC fee or signup fee there is still money to be made.

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